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The Fading Affect Bias

Why we remember the good times

The Fading Affect Bias
Psychologists have identified a phenomenon called the Fading Affect Bias, where memories connected to negative emotions fade much faster than positive ones. Cherished family photos accelerate this healthy coping mechanism by heavily documenting our happiest milestones. This ensures that our long-term visual history is beautifully biased toward joy and love.
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